The game of golf is such a huge topic with so many different aspects to talk about that the subject is inexhaustible.

Equipment - what a complete minefield! We are constantly bombarded by the manufacturers with each breakthrough promising the earth. (I used to wonder how the presenter on the Golf Channel was not playing to plus ten instead of a handicap of eighteen as every few weeks he was selling a new product, which has “just cut five shots off my score”).

Golf Course - I think golfers are so lucky to play a game where every course is different, with new views and a totally different feel to each venue. Even your own home course changes its aspect throughout the year – even on a day-to-day basis. Right now in the UK we have vivid winter colours, it’s bitterly cold and the ball is not flying as far as it was in summer / autumn. Foreign trips are very much in vogue with endless spectacular destinations. There are so many other sports confined to a rectangle pitch or field offering little or no difference between venues.

The Golf Swing - however I believe that the starting point has to be the Golf Swing. Regardless of how much we discuss the different aspects of golf, one part stands out above all else, the golf swing itself. Golf is hugely frustrating when progress is slow or in fact, not happening at all. Worse still, going through a bad patch with no breakthrough apparent can really get you down. The perfect swing is so elusive - which is what we have been led to believe – it’s just not true! There is a way that every person playing the game can make long-term sustainable improvement? We at SWINGBUILD GOLF firmly believe that it all revolves around a few basic principles. Our main aim here is to improve each person’s golf, by laying down a plan, allmost a map or a guide, to take the individual along a much defined path to the exclusion of everything else. Over the next few months it should all get a little clearer. Think of it as a journey with the first stage clearing the mind of so much accumulated baggage. The next stage is building the swing which will give consistently better results as a result of following very specific guidelines.